Oxelia · AOX Index™ · Paris · 2026

Building the SPF
of Antioxidants

For the first time, antioxidant efficacy becomes readable across supplements, skincare, and functional products through one shared score.

Patented live-cell technology 15 years of R&D 9 peer-reviewed publications $570B+ market
Join the Founding Consortium Discover the AOX Index™
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The Problem

Seven products.
One identical claim.

From a €15 jar of honey to a €410 luxury serum, antioxidant claims are everywhere. Without a shared standard, no one can compare efficacy with confidence.

Without a standard — efficacy is invisible
€15 + rich in antioxidants
?
€24 + rich in antioxidants
?
€28 + rich in antioxidants
?
€48 + rich in antioxidants
?
€140 + rich in antioxidants
?
€270 + rich in antioxidants
?
€410 + rich in antioxidants
?
With the AOX Index™
With a standard — efficacy becomes comparable
€15 Honey · Antioxidants
118/ 400
Rank 4 / 7
€24 Supplement · Antioxidants
196/ 400
Rank 2 / 7
€28 Chaga · Antioxidants
231/ 400
Rank 1 / 7
€48 Curcuma · Antioxidants
87/ 400
Rank 5 / 7
€140 Hand cream · Antioxidants
44/ 400
Rank 6 / 7
€270 Elixir serum · Antioxidants
152/ 400
Rank 3 / 7
€410 Eye contour · Antioxidants
29/ 400
Rank 7 / 7

Price says nothing about cellular efficacy. The AOX Index™ does.
Illustrative scenario only. Prices and categories are shown to demonstrate the absence of a shared efficacy standard across the market.

For brands & ingredient suppliers
Certify your products and ingredients with the AOX Index™

The certification programme opens in 2026. Whether you develop finished products or supply ingredients, register your interest to be informed when certification becomes available for your category.

Register certification interest
The Standard

The AOX Index™
One score for antioxidant efficacy

A standardized score from 0 to 400 measuring global antioxidant performance in living cells under oxidative stress. Comparable across price points, formats, and categories.

0–100 Low
100–200 Moderate
200–300 High
300–400 Excellent
™ AOX Index Antioxidant Efficacy
☀️
Like SPF for UV protection SPF created a universal language for sunscreen efficacy. AOX Index™ does the same for antioxidant protection.
🥦
Like NutriScore for nutrition A single readable indicator that turns complex science into an actionable signal for consumers and brands.
📊
Like EcoVadis for sustainability An independent certification infrastructure that creates industry-wide accountability and trust.
Why it Matters

A shared score changes
how the market decides

A shared measurement standard does more than help consumers read labels. It gives brands, clinicians, researchers, and consumers a common basis for judgment.

For consumers

Make informed choices

Compare products across price points, brands, and categories with a single reliable number, not marketing claims.

For brands

Prove and communicate efficacy

Earn a certified score, display it on packaging, and differentiate based on measurable science rather than unsubstantiated claims.

For clinicians & longevity professionals

Prescribe with confidence

Recommend antioxidant protocols grounded in quantified cellular efficacy, not ingredient popularity or marketing spend.

For researchers & regulators

A common scientific language

Compare interventions, evaluate claims, and build evidence across studies with a standardized, reproducible biological reference.

The Science

LUCS®
Live-cell measurement of antioxidant performance

LUCS® measures antioxidant activity inside living cells under controlled oxidative stress, across four core biological pathways.

Pathway 01
Radical Neutralization

Direct free radical scavenging, the primary cellular defense against oxidative damage.

Pathway 02
NRF2 Activation

Endogenous antioxidant gene expression, the master regulator of cellular oxidative stress response.

Pathway 03
Membrane Protection

Lipid peroxidation resistance, protecting the structural integrity of cell membranes.

Pathway 04
H₂O₂ Elimination

Catalytic hydrogen peroxide clearance, neutralizing a key oxidative byproduct at source.

LUCS® microplate live-cell measurement
Living cells, not test tubes Conventional assays test isolated chemical reactions in vitro. LUCS® measures antioxidant performance inside living human cells.
Four pathways, one integrated score Antioxidant defense is multi-mechanistic. LUCS® captures four core pathways in one unified readout.
Patented and peer-reviewed Protected by active European patents and supported by peer-reviewed publications.
Why Oxelia
Why Oxelia can build this standard

Because the scientific foundation already exists.

  • Patented live-cell technology
  • Peer-reviewed scientific base
  • Proprietary datasets
  • Industrial screening infrastructure
  • Bridge to biomarkers and longevity medicine
62K+ Measures performed
9 Publications
2+ Active EP patents
15y R&D history
Market Opportunity

Transparency for a $570B Market Without a Standard

The global antioxidant-relevant market — spanning cosmetics, nutraceuticals, functional food, and longevity products — is one of the largest and fastest-growing sectors in consumer health. It is also among the least transparent.

"What cannot be measured cannot be improved. In a market this large, the absence of a standard is not an oversight. It is an opportunity."
Regulatory frameworks in the EU and US are tightening requirements for health claims on antioxidant products.
Brands that certify early gain first-mover advantage as the standard establishes itself.
AI-powered recommendation engines and health apps amplify demand for objective, comparable efficacy data.
2026
$570B
2030
$730B
Anti-aging Cosmetics $70B +6.5% CAGR projected
Nutraceuticals & Supplements $500B +7.0% CAGR projected
Functional Food & Beverages +Fast Longevity-driven growth
Existing measurement standard Zero. No live-cell standard at industrial scale

Sources: 360iResearch · Mordor Intelligence · IMARC Group · Straits Research

Why now

The longevity revolution
is raising the pressure for proof

Longevity is turning antioxidant efficacy from a marketing promise into a data problem. As consumers, clinics, health platforms, and AI recommendation layers become more evidence-driven, demand is shifting toward measurable, biologically relevant performance.

Oxelia turns antioxidant performance into live-cell data for one of the largest consumer health markets, precisely where no shared efficacy standard yet exists.

  • More longevity demand means more scrutiny
  • More digital health means more need for structured data
  • More claims means more value in a shared standard
Founding Initiative

A Founding Consortium
to Build the Standard

A standard is not declared. It is built collectively. Oxelia is bringing together founding partners across industry, research, and longevity to shape the first version of the AOX Index™.

AOX INDEX™ BRANDS RESEARCH LONGEVITY INGREDIENTS
01
Contribute to the methodology Founding members participate in defining AOX Index™ version 1, ensuring it reflects the diversity of biological contexts relevant to their category.
02
First-mover certification access Partners receive priority access to the first certification cohort and the right to display the AOX Index™ label ahead of general availability.
03
Seat on the Scientific Advisory Committee Help steer the scientific roadmap, ensure methodological rigor, and validate the standard's evolution over time.
04
Recognition as a Founding Partner Be recognized as a founding partner of the standard, a visible marker of scientific leadership and commitment to transparency.
Take part · 2026

Be part of building
the standard

The AOX Index™ is not built by one company. It is built by the industry, for the industry, grounded in science, open to those who believe efficacy should be measurable.

🏛️
For industry & research

Join the Founding Consortium

Co-build the AOX Index™ methodology, access first certifications, and take a seat on the Scientific Advisory Committee. Open to brands, ingredient companies, research institutions, and longevity clinics.

Apply to join
🏷️
For brands & ingredient suppliers

Certify your products and ingredients

The AOX Index™ certification programme opens in 2026. Register your interest now to be informed when certification becomes available for your category.

Register interest
📈
For investors

Participate in the Fundraise

Oxelia is currently raising its pre-seed round to fund the launch of the founding partner cohort, methodology publication, and first certification capacity. Reach out to receive our investor documentation.

Request the deck
🌱
For strategic supporters

Support the standard

Support the emergence of a measurable, science-based standard for antioxidant efficacy.

Get in touch
info@oxelia.co  ·  oxelia.co